Penn State's NIL initiatives include a new Brand Academy run by former Nittany Lion Omar Easy.
Editor's note: This is Part 2 of a two-part story detailing Penn State's progress in NIL funding and operations. A version of this story first appeared in the Town & Gown Penn State 2024 Football Annual.
Easy isn’t naïve to how some players perceive NIL — primarily as a paycheck and negotiating tool. He might have done the same in the late 1990s, when Penn State football generated tens of millions in revenue dollars, but Easy couldn’t afford a bus ticket home to Massachusetts. Now, he wants players to have the knowledge to maximize their NIL opportunities.
“We have some work to do from our standpoint, and I think it's difficult when you recruit athletes on Penn State's brand while other universities are recruiting athletes on their bank accounts,” Easy said. “So it's a challenge, but I enjoy what we aspire to do.” Tengwall, still a student at Penn State, said NIL education has changed significantly since his first year. Freshmen football players sit through a torrent of meetings during their first few months on campus. During his freshman year, Tengwall said, few of them had anything to do with NIL, which still was new. But now, “half of those meetings are about NIL” in some way, Tengwall said.
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