Peacock’s launch during this unusual period did not involve a sudden scramble for advertisers since it had ten long-term deals in place with major sponsors that have not dropped out or pulled back …
’s launch during this unusual period did not involve a sudden scramble for advertisers since it had ten long-term deals in place with major sponsors that have not dropped out or pulled back as others have across the television landscape.
There’s “no change in financial guidance or targets. We feel really good about our strategy and ability to develop long term,” he told reporters.NBCU Boss Jeff Shell And Peacock Chief Matt Strauss On Streaming Launch: "This Is A Marathon, Not A Sprint" Strauss said these advertisers have “longer-term opportunities to be part of the service. We put it in place intentionally to give them time to work with us and our product and innovations. There’s a huge increase in TV viewing and streaming and we believe there is this void of premium ad-supported content in the streaming market and we are seeing advertisers … wanting to work with us. We are fortunate. We created a platform” for them.
“We are very optimistic and encouraged with what we are seeing with advertisers that got in to work with us. We do not see any degradation to the targets we laid out with our advertising sponsors. They are longer-term relationships. Not just about Peacock in April or July but a longer term view.”executives said they expect the service will be bringing in $2.5 billion in revenue and breaking even four years from launch.
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