The donation will aid a lot of salon businesses who unfortunately closed down due to COVID-19.
endures, doors of hair salons across America remain closed to prevent the spread of the virus. And the longer they stay closed, the more salon owners and hairstylists will feel the consequential financial strain from the loss of business.
While the education courses can begin as soon as they are produced, product donations sadly cannot be made while salons are shuttered. According to DeJoria, that portion of the stimulus package will take effect as soon as salons are safe to start re-opening across the country. "The program is going to start rather quickly as we gear up for salons to re-open; we want to make sure that all salons across every state are back open before going wide with the offer," she says.
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