When some Hollywood studios shifted to simple Zoom-style gatherings to promote new content, WarnerMedia executives rallied to put together a virtual events task force to figure out how to maximize talent and make a big splash with new content
Send out a screener link, host an afterparty on Zoom, invite talent for a post-premiere Q&A, maybe deliver a bottle of bubbly or snacks for guests to consume while watching from their respective sofas in compliance with strict safer-at-home mandates amid the COVID-19 pandemic.
Quast had the same response but first she wanted to know what was possible, so she called trusted collaborator Jay Rinsky, founder and CEO of creative studio, which specializes in immersive experiences for film and television. Quast and Rinsky put their heads together to study the landscape and generate ideas. "What we were seeing didn’t really excite us," she said. “So we started looking outside our industry for inspiration.
Quast and Linsky were quick to credit forward-thinking bosses Kevin Brockman, executive vp global communications; Jori Arancio, executive vp communications for HBO Max, TNT, TBS and truTV; Raina Falcon, newly promoted vp HBO Max; and Ronni Cobern-Basis, executive vp awards, events and talent relations for WarnerMedia Entertainment and Direct-to-Consumer. "These leaders empowered and encouraged us to be innovative and take risks," she said.
Following the screening, guest will be invited to a virtual afterparty that will see guests break off into different Zoom-style rooms like they’re joining a party on a train car. There will be different features throughout including bartenders,Sleep No More
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
'It's a Lot of Cocktails': A Day in the Life of Director Paul Feig During LockdownWith a Fox TV pilot on hold, the always-dapper comedy master shares his own photo essay of life at home in Burbank and talks about his new nightly mixology show on Instagram.
Lire la suite »
Paul McCartney Writes Touching Tribute to Little RichardPaul McCartney said he learned “everything he knows” from Little Richard in a tribute to the late rock legend posted on social media early morning. Richard, who shared stages with the Beatles early…
Lire la suite »
Paul McCartney: 'I Owe a Lot of What I Do to Little Richard'Beatle pays tribute to rock pioneer who “taught Paul everything he knows”
Lire la suite »
Rand Paul says justice system 'needs to do better' in response to Ahmaud Arbery's deathThe Kentucky senator offered his condolences to the family of Ahmaud Arbery Saturday and called for the U.S. justice system do better in the wake of the February shooting death of the Georgia jogger.
Lire la suite »
‘Normal People’ Heartthrob Paul Mescal Answers All Your Burning Questions About Connell’s ChainIn ordinary times, Paul Mescal’s life would be dramatically different after starring in one of the buzziest TV shows of the year. But for the most part, not much as changed for the actor since Hulu…
Lire la suite »
Paul Rudd's Family Threw Him an Adorable At-Home Birthday Celebration amid Coronavirus PandemicPaul Rudd turned 51 on April 6 while at home with his family
Lire la suite »