Patagonia Is the Bernie Sanders of Fashion

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Patagonia Is the Bernie Sanders of Fashion
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  • 📰 ELLE Magazine (US)
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'Corporations are not people, but if they were, Patagonia might be Bernie Sanders: authentic and committed from the start, but only more recently lauded by the wider world for it.'

It all started because DeRay Mckesson was cold. In 2014, when the school administrator–turned–activist set out to drive from his home in Minneapolis to Ferguson, Missouri, to protest the police shooting of Michael Brown, he threw on a blue vest he’d bought five years earlier on a trip to New York City. Soon, images of Mckesson in the vest were blasted around the world, cementing him—and his outerwear of choice—as the most recognizable member of the Black Lives Matter movement.

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