The pitch for conservative social media is anti-cancel culture, but their biggest problem may simply be TikTok. KevinTDugan reports
George Farmer on stage during Pivot MIA. Photo: Alexander Tamargo/Getty Images for Vox Media It’s a big time to be in conservative social media. Donald Trump’s TRUTH Social — the MAGA answer to Twitter following his exile from the platform — is rumored to be going operational as soon as Presidents’ Day.
On the one side, you have grace, mercy, and forgiveness. On the other, you have mobs, cancellation, and getting wiped out. It’s a compelling idea as the current social-media landscape starts to atrophy. Even Facebook, Mark Zuckerberg’s Goliath, is losing users. But it’s also a stark turnaround from the conservative media-business model that has worked so well for decades — and in 2022, it’s unclear how much this even resembles the online world as it is.
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