'To avoid crowds, visit areas that are less crowded.' These comically obvious words come from the Twitter account of the National Park Service, who has been hitting it out of the park lately (get it?) with its social media content. Who is behind this material? And why has a government agency chosen to let its hair down on social media?
Ben: Nope, this ISN'T Europe. It's Oooooooooklahoma. WhereAmory: There are gators, there are snakes of every variety, there are hundred pound fish. I mean, it feels like the Australia of the United States.Amory: And Sarah's been saying it to a LARGE audience. On Twitter, on the Oklahoma Department of Wildlife Conservation, or ODWC’s Instagram and Facebook, and a VERY popular TikTok account that's just crossed a quarter of a million followers.
Sarah: That happened way later. When I came on here, they were in the middle of"The outdoors are always open" campaign. Like, that was the big communication point.open, the department had its hands full. Amory: Oh yeah... WITH the alligators. Sarah learned a LOT. And having some of these more hands-on, down-to-earth experiences with her ODWC colleagues shaped her approach to social media content for the department.
Sarah: Twitter for anybody is hard, especially for government agencies. It's really big and scary. It is like a marble and a slingshot where it is just things move fast and hard and if it hits something, it's gonna cause some damage. Also, to be fair that everyone who's skeptical about it, this was post 2020, things were tense and Twitter was a place where a lot of that tension went. And to step in of being like, here's what's happening with the quail population.
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