The launch adds to the heated struggle among Netflix, Disney+, TVING and others for Korea's globally bankable content and growing local subscriber pool.
TVING is a joint venture between CJ ENM, Korean internet company Naver and television network JTBC, with CJ ENM holding the majority control. To date, the platform’s content offering has been dominated by local Korean dramas from CJ and JTBC. As of the fourth quarter of 2021, TVING had an 18 percent share of the Korean subscription streaming market, trailing Netflix at 33 percent, according to an estimate from regional consultancy Media Partners Asia.
The new partnership brings a raft of Paramount content to South Korean for the first time, such as Paramount+ originals like
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