Paramount+ and Showtime are set to integrate their content as part of a new in-app bundle.
If you are a Paramount+ subscriber and the in-studio offerings from Nickelodeon and CBS are not enough, there is about to be a lot more content on the way for the streaming service. Soon, the streaming service will begin integrating Showtime content into its library this summer, with the launch of an in-app upgrade to the service's programming.
“So let’s talk about how we’re helping subscribers access even more of our amazing streaming services, right there in the Paramount Plus app. Our existing bundle, of Paramount+ and Showtime, has performed very well out of the gate. That’s because users can access two premium content offerings, with streamlined sign-up, but viewed in distinct apps. Starting this summer, we’re making Showtime even easier to access in one app experience.
COLLIDER VIDEO OF THE DAY “You’ll be able to simply upgrade your Paramount Plus subscription to a bundle that includes the Showtime service and then view all that content in a single user experience. And then, when you’re done watching ‘Mayor of Kingstown,’ you’ll be able to move immediately to the next season of ‘Billions’ –- without ever leaving the Paramount Plus app.”
In the middle of the streaming wars it appears that ViacomCBS/Paramount wants to streamline their brand and make it easier for both new and current subscribers to access all their content. This new plan is similar to Disney+’s Hulu and ESPN bundle as well as Amazon Prime's different channels that allow access to smaller streaming service’s content like Shudder.
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