We speak with Paolo Casani, CEO of CamperndNicholsons, about the brand's online presence and charter department. Yachting LadyMoura
Camper & Nicholsons’ recent achievements include selling the 105m Lady Moura and adding the 126m Octopus to its charter and management fleets, but CEO Paolo Casani is most excited about the company’s focus on proprietary technology to engage clients in the new era.Paolo Casani, CEO, Camper & Nicholsons. Image: Camper & Nicholsons
As for my earlier roles, working for a shipyard and working for a brokerage are quite different. Probably the only common thing is that we work with the same clients, but everything inside the companies is totally different.I think we are almost the leader in this area in the brokerage industry, but if you ask me if I’m satisfied, I’d tell you no. Camper & Nicholsons is growing well, thanks to the investment we’ve made, but our plans are more and more ambitious, so we plan to do much more.
Firstly, let me say the Monaco Yacht Show is the most important megayacht show in the world by far and it’s a very important window for clients all over the world. It’s an occasion that everyone in this industry waits for to meet people and see megayachts.Having said that, we think the show should evolve more to attract a new generation of clients with different initiatives, with technology that’s more attractive to this new generation.
Our activities in new construction have been quite intense. Just last year, we’ve delivered half-a-dozen new build projects. to your charter and management fleets, and what can charter guests expect on her round-the-world tour?join our yacht management and charter fleet because the yacht is one of the most impressive explorer yachts in the world. It shows we are increasingly being recognised as an expert in megayachts, as we have other 100m-plus vessels in our fleet.
It was a great achievement thanks to great teamwork, starting from our senior sales brokers Fernando Nicholson and Arne Ploch to all the departments, from marketing, who put together a very detailed and refine marketing plan, to compliance and legal in the final stage of the deal, working with the buying and selling lawyers. It was a great company success. Nowadays, when selling a megayacht, it’s important to have a full team working on it.
However, we were affected by the impossibility to meet with clients, to complete transactions. This included one for as we were waiting for the clients to come on board, but then their flight was cancelled. Much of the time, these transactions are emotional, so if you lose the momentum, you lose it forever. It was like that for many other negotiations in place.
In 2021, we didn’t start very well, but from March, even charter started to change. April, May, June and July have been incredible months for charter. It was difficult to find a 40-50m yacht available for charter unless there was a late cancellation. We almost recovered our budget by the end of July.
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