Fashion merchandise from brands including Taco Bell, Arby's and Panera represent a growing marketing trend among fast-food franchises seeking internet virality.
in 2017, for example — it has only gotten stronger in the pandemic era, as food brands attempted to become a part of their customers’ new daily routines.“I’m wondering if part of the strategy is: ‘Okay, if people are not interacting from locations, what would it mean for them to wear our products elsewhere?’ People do not take these things lightly when they plan them,” said Marcia Chatelain, a professor at Georgetown University and the author of “Franchise: The Golden Arches in Black America.
that Arby’s chief marketing officer, Rita Patel, said “was a great way to bring the brand to life through not just our food products, but to also be ingrained in culture in a way that allows Arby’s to step outside its comfort zone … where we can make a connection back to the brand.” In recent years, Arby’s has also launched french fry vodka, meat-scented clothing and a 10-gallon felt hat.
That kind of advertising finds power in its sheer visibility. “All of this stuff is super visual. All of it is recognizable in a thumb scroll,” Sklar added. “People have about a microsecond of attention, and they scroll past, and you need to be able to have an advertisement that [works] fast.”But the internet has also facilitated the kinds of communities that this food franchise merchandising thrives on.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Taco Bell Just Brought Back a Fan-Favorite TacoThese popular tacos will once again only be available for a limited time, so interested customers shouldn't wait too long before grabbing one.
Lire la suite »
Untangling The Confusing State Of Sustainable Fashion At The Global Fashion SummitThe fashion industry has had a so-called “sustainable awakening” in recent years, with major brands announcing environmental commitments and deadlines for improvements.
Lire la suite »
Pa. man left loaded gun in Taco Bell bushes, threatened to kill mattress in jail cell: policePolice in western Pa. said a man was drunk when he left a gun in bushes outside of a Taco Bell on July 4 then threatened to kill a mattress in his jail cell.
Lire la suite »
Alabama TV Reporter Valerie Bell Creates Breaking News At Alleged Crime SceneThere’s an axiom of the news business that a reporter should never make the story all about them. Valerie Bell, a television reporter at ABC affiliate WBMA in Birmingham, Alabama, broke that …
Lire la suite »
Diane Bell: Heroic action wins youth, 13, a Girl Scout Medal of HonorLos Peñasquitos girl is only the fourth San Diegan in a decade to earn the national Girl Scout Medal of Honor
Lire la suite »