Pakistan's largest e-commerce retail platform Daraz aims to host up to 300,000 small to medium enterprises (SMEs) in two years, its CEO said, as the firm seeks to bolster its position in its home market in the face of potential competition from global giant Amazon.
Register now for FREE unlimited access to reuters.com"We want to get to 300,000 active and educated SMEs selling on our platform within the next two years, and that will basically create a million jobs," CEO Bjarke Mikkelsen told Reuters in an interview on Wednesday.
Before the interview, Mikkelsen met Prime Minister Imran Khan and his finance and investment teams to discuss coordination on free zones where tech companies would get special incentives to flourish, and an e-commerce university Khan said Pakistan will be opening. It is targeting sales this year of nearly $1 billion through its platform, having seen 100% order growth year-on-year in the last four years, he said.
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