The Bay Area schools are heavily reliant on support from campus to fund their athletic operations.
The Bay Area schools’ struggles on the field and court in recent years have contributed to mounting losses on the bottom line.
While the combined deficit is mammoth by any standard — and surely would be received poorly by faculty on both campuses — many within college athletics believe subsidies from campus to support athletics are good business. — In FY2023, Stanford showed $136.9 million in revenue against $157.9 million in expenses and $12.3 million in campus support. Total shortfall without support: $33.3 million.
Desperate for a home after the collapse of the Pac-12 but lacking negotiating leverage, they will receive 30 percent shares of the ACC’s annual media revenue from its broadcast contract with ESPN. “Stanford is working through the financial dimensions of this arrangement and has developed a financial model leaning on new and increased revenue streams, philanthropy, and institutional support, which will ensure that our student-athletes have the support needed to continue competing for national excellence.”
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