'We don't see consumers stopping laundry or shampooing or conditioning or feminine protection during a recession,' said P&G CEO David Taylor. P&G's brands include Tide, Pantene and Tampax.
To manage that risk, P&G has focused on innovation, in hopes of creating a superior product worth the investment, said Taylor. While the stated superiority of P&G's products like its Tide detergent is "no guarantee" the consumer won't trade down to cheaper options, it does increase the company's "resilience," he said.
For those whom superiority is not enough, P&G has also been working on creating more affordable packaging of its products. "We'll use tools like value messaging, pack sizes, performance messaging to ensure that if there is a downturn, we are in the best postion for a consumer in a pinch," he said. Shares of P&G are up nearly 30% year-to-date, giving it a market capitalization of $298 billion. On Tuesday, shares were trading up more than 3% in the wake of the upbeat earnings report and financial outlook.
France Dernières Nouvelles, France Actualités
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