Price distortions and dysfunction are nothing new in the $73 billion wedding industry. But the explosion of weight-loss drugs in the 2020s has created an extra snag for the seamstresses and designers responsible for the Big Day’s centerpiece garment: the bridal gown.
The Hollywood weight-loss secret is out, and it’s more accessible than ever. GLP-1 drugs, known by brand names Ozempic and Wegovy, have become widely available, in part through compounding pharmacies that offer cheaper, non-FDA-approved versions. And, as my colleague Tami Luhby reported this week, demand for these drugs is set to grow even more as employers increasingly consider covering them for weight loss — not just diabetes.
While most gowns can be taken in several inches, there are limits, and brides who experience extreme weight loss could end up needing to purchase a new dress entirely. The average bridal gown retailed for $2,000 in 2023, according to the Knot. That’s before alterations, which can tack on hundreds or even thousands to the bill. The biggest loser The Ozempic effect is also stressing out seamstresses.
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