As consumers shift away from drugstore staples, Helen of Troy has put its beauty unit up for sale.
The maker of Revlon hair dryers and Pert shampoo has put the business up for sale, according to people familiar with the matter, as shoppers turn their backs on mass-market personal-care brands.
The beauty business, a division of consumer-products maker Helen of Troy Ltd., is expected to fetch roughly $300 million in a sale, the people said. It consists of brands that largely sell at drugstores and discount retailers, including Bed Head curlers and Brut cologne.
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