Meet Jesse Margolis, the founder of Overheard LA, an Instagram feed that makes light of the city’s affectations by posting “overheard” submissions from ordinary Angelenos.
Jesse Margolis, with back to camera, sits among customers at Alfred Coffee Melrose Place in Los Angeles. Will their conversations end up on Overheard LA, the popular Instagram account he founded?
“That’s always the thing, when you’re out and you hear something and think, ‘That’s such an Overheard LA [post],’” Hollywood’s Ryan Ashley said as she sipped a vibrant green concoction at an organic juicery on Franklin Avenue. Margolis, who declined to give his age, started the account in 2015 after overhearing an especially outrageous conversation at the health food store Erewhon on Beverly Boulevard. He jotted down the back-and-forth and posted it to his personal Instagram account. A screenwriter friend saw the post and encouraged Margolis to create a separate feed.
“It actually gets to the heart of what everyone is going through, which is loneliness and finding connection,” she said. “It makes you laugh, but it also makes you stop and think how everybody's dealing with that feeling of wanting to be seen or wanting to connect.” “One of the things that bothers me about the account is that it’s satirizing a certain bubble and then sometimes finds itself in that bubble,” he said. “It might have to be a different account we launch as we grow, but I would love it if it represented a more diverse part of the city.”
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