Netflix will have a library of 50 free mobile games by the end of the year, but less than 1% of subscribers are actually playing them.
. Everyone with a Netflix account has access to over 20 mobile games on iOS and Android that are completely free to play. They don’t require an additional subscription, they don’t have an upfront cost, and they don’t have in-app purchases. It may sound like a compelling perk, but it turns out that very few subscribers are actually playing these games.According to app analytics firm Apptopia , users have downloaded Netflix mobile games 23.3 million times.
Leanne Loombe, Netflix’s head of external games, talked about the company’s plans during the Tribeca Film Festival last month : We started in November of last year, so only a handful of months and we’re still intentionally keeping things a little bit quiet because we’re still learning and experimenting and trying to figure out what things are going to actually resonate with our members, what games people want to play. So it’s really important that we have some time to build up to that.
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