Outdoor clothing chain Patagonia started selling online again after making the unusual decision to pause its e-commerce due to the pandemic by AngelAuYeung
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Patagonia’s decision to shut its stores on March 13 made it one of the earlier and more proactive U.S.-based retailers to alter its operations in response to the coronavirus pandemic. The fact that the company is privately owned and therefore does not have to meet quarterly earnings expectations likely helped management’s decision to stop online sales as well. Chouinard owns all of the company, which had an estimated $800 million in revenues in 2019.estimates Chouinard’s net worth at $1.
At least one large apparel retailer in addition to Patagonia has disabled its online ordering. Discount clothing company TJMaxxA Patagonia store sign in Telluride, Colorado. Headquartered in Ventura, Calif. with retail stores across the U.S., Europe, Japan, Argentina and Chile, Patagonia has an estimated 2,300 employees. When the company announced its shutdown on March 13, it announced that all Patagonia employees would. As of April 23, that directive still stands, according to the company.
“Our government continues to ignore the seriousness and causes of the climate crisis. It is pure evil,” Chouinard said at the time. “We need to double down on renewable energy solutions.”
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