Original Hoonigan: Ken Block, 1967-2023:
Besides launching that Subaru, that stunt launched Hoonigan as a brand and the increasingly ambitious series of “Gymkhana” videos that riveted millions of viewers on YouTube. That in turn led to a series of fascinating vehicles featured in those videos and to the Hoonigan brand becoming yet another successful business for Block.
“At the base of it all I’m a rally guy – a stage rally guy,” Block told me in 2014. “That’s where I come from, that’s where I’ve learned all these skills. But as I was getting more and more of those skills, I wanted to be in the car more. When I grew up skateboarding, I didn’t compete in skateboarding, I just went out and had fun. Well, it’s the opposite with racecar driving. The only time I see my car is when we’re racing or testing for racing. The fun time is that time in the race.
Block would rise up on his toes as he spoke when something excited him. He only indulged journalists; his eyes would seem to wander around as if he were looking for anything else that could possibly be more interesting than the immediate conversation. But he never failed to engage with his fans. Even as he entered his fifties, he never seemed any particular age. He could attract anyone from any place to conspire with him in the pursuit of fun, spectacle and next level lunacy.
“At the end of the day, all motorsports is really a hobby. It’s all really fun. The main thing for me, is that I just don’t pay for this. I love having a creative outlet and going out to race, and having other people pay for it.” He ran at Pikes Peak in 2022 and was eager to get back this year.
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‘Pioneer and an Icon': How the Motorsports World Is Remembering Ken BlockThe motorsports community is remembering Ken Block, who entertained millions with his ‘Gymkhana’ video series featuring immense car control skills that earned him respect from some of the world’s biggest racing stars.
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Rally Car Driver Ken Block Dead At 55, Snowmobile AccidentKen Block, rally car driving champion, action sports star, and DC Shoes co-founder is dead at the age of 55 following a snowmobile accident in Utah, TMZ Sports has learned.
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Ken Block, Automotive Daredevil and Legend, Dies in Snowmobile AccidentThe rally driver's Hoonigans social media posted this evening that Block died while snowmobiling today.
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