Giants, Warriors, Suns, Capitals: How sports teams have connected with fans amid COVID-19 Sponsored by Oracle
. Also featured in the virtual opener: information about the Giants community’s extensive support of families affected by coronavirus.
“Social media and digital is the loudest mouthpiece for an organization when it comes to speaking directly to fans,” Ramming says. “It was essential we had everything buttoned up internally before we took anything externally.” Ramming also worked with the team’s sponsors, giving team advertisers the choice to “hit pause” without penalty or rework advertising into a digital format.
Ten days after the NBA and the NHL postponed their seasons, Leah Royer, senior director, business intelligence and email marketing at Monumental Sports and Entertainment, launched a way for fans to thank their personal heroes with the help of their favorite players. Monumental Sports owns and operates the NBA’s Washington Wizards, the NHL’s Washington Capitals, and the WNBA’s Washington Mystics.
Phoenix Suns guard Devin Booker drives past Boston Celtics forward Jayson Tatum in a game before the NBA suspended the season in March.Hudson and his brand marketing team in Phoenix created a weekly digital marketing campaign. One of those campaigns was
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