Oprah Winfrey and Apple TV+ End Their Multi-Year Agreement

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Oprah Winfrey and Apple TV+ End Their Multi-Year Agreement
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Oprah Winfrey and Apple TV+ have concluded their mega overall deal, first announced in 2018. Both sides have confirmed the evolution, but declined to comment. It’s understood that both sides …

and Apple TV+ have concluded their mega overall deal, first announced in 2018. Both sides have confirmed the evolution, but declined to comment. It’s understood that both sides have agreed to continue to work together, but on a project-by-project basis, now that their previous deal is ending.

Winfrey and Apple also continue to collaborate on “Oprah’s Book Club,” which is available on both OprahDaily.com and Apple Books. But even at the time, it seemed unclear how this deal would fit into Winfrey’s already busy media empire. The cable channel she formed with Discovery Communications, OWN: The Oprah Winfrey Network, developed and produced hit shows like “Queen Sugar” from Ava DuVernay. Winfrey renewed her contract with Discovery through 2025, although Discovery increased its stake in OWN to 95% in December 2020.

At the time of the 2018 deal, sources told Variety that Apple’s deal with Winfrey did not conflict with the Discovery agreement, and that Winfrey remained exclusive in an on-screen capacity to OWN with limited carve-outs.

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