Opinion: Tourism has, and will always be, integral to who we are as British Columbians

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Opinion: Tourism has, and will always be, integral to who we are as British Columbians
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Delivering eco\u002Dfriendly tourism practices and investing in sustainable infrastructure will ensure we\u0027re protecting our environment.

Air travel is also increasing, with more than 19 million domestic and international passengers passing through the Vancouver airport in 2022 — two million more people than expected. This also brings benefits to B.C.’s accommodations sector, the communities in which they’re located and the entire tourism ecosystem regardless of location or size.

Still, we know not every business has fully recovered. We will continue to work together to rebuild so we are even better than before, including hiring and retaining skilled employees who are needed for businesses to operate at full-capacity, and to deliver a world-class experience to our visitors. One of our highest priorities is the continued recovery and resilience of our industry, which contributed $22 billion to the province’s economy before the pandemic.

Collaboration and partnerships, especially in the face of challenges over the past few years, are critical. If the pandemic has taught us anything, it’s that we’re stronger together. We’re confident we will achieve all we set out to do in this sector, thanks to the thousands of people who work across B.C.’s tourism industry and whose continuing commitment to excellence elevates B.C.’s reputation as a world-class destination.

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