Ron DeSantis’s launch shows how Elon Musk’s Twitter has radically changed political culture
After months of speculation, Florida governor Ron DeSantis declared last week that he was running to be president of the United States on something called Twitter Spaces, a glitchy audio service that one New York Times reporter compared to “a glorified conference call.”
It was a digital train wreck, but still, a golden opportunity for Mr. DeSantis. Twitter’s new owner Elon Musk was there in support of Mr. DeSantis, murmuring agreement with his policy proposals. The few questions that were taken came from DeSantis supporters in the audience. But, up until now, the big social networks have been exceptionally cautious about playing politics. After all, they were auditioning to become a privately owned version of the public square – the least they could do was promise that they not play favourites.
Messing with politics almost seems too easy for these platforms. One study found that a campaign on Facebook on Election Day designed to increase voter interest boosted turnout by hundreds of thousands of voters. This ledthat if Facebook deployed this promotion with an intention – say, to encourage turnout among users with right-wing tendencies and not those on the left – it could flip a national election. Without scrupulous neutrality, our democracy would be in danger.
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