'Many corporations fuelling the planet's destruction spend significant resources to shift attention away from themselves and onto us.'
that many corporations fueling the planet's destruction spend significant resources to shift attention away from themselves and onto us.
"The deliberate effort to stop us seeing the bigger picture began in 1953 with a campaign called Keep America Beautiful. It was founded by packaging manufacturers, motivated by the profits they could make by replacing reusable containers with disposable plastic," he writes."In 2004, the advertising company Ogilvy & Mather, working for the oil giant BP, took this blame-shifting a step further by inventing the personal carbon footprint.
"Greenwashing" is another way corporations divert attention from their true ecological impacts. As British psychology professor,"One recent McDonald's spot boasts of the way the company is recycling cooking oil into truck fuel, coffee cups into greetings cards, and plastic toys into children's playgrounds. The problem is that it makes no mention of the fact that McDonald's beef footprint alone constitutes 22m metric tons of greenhouse gas emissions a year.
"Focusing on the personal runs the risk of eclipsing our responsibility to also marshal systemic change."
France Dernières Nouvelles, France Actualités
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