Nordstrom’s sorry exit from Canada raises the question: What was it all for?
and the former copy director of Hudson’s Bay.this past week that it would “wind down” Canadian operations came across like a goodbye from a guest you’d already forgotten was at the party.
But the era of the new high-end retailer was never really matched by big sales. In Nordstrom’s March 2 earnings report, CEO Erik Nordstrom emphasized that the company saw no “path to profitability” in Canada. I don’t know exactly why U.S. retailers come to Canada to die, but I suspect it’s because the U.S. market and the Canadian market are different – different enough, at least, that the same strategies in different markets can subtly backfire. As I learned when I worked in marketing at HBC, which then owned Lord & Taylor and Saks, U.S. shoppers are more accustomed to shopping on sale.
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