Irene Jackson looks at one of the latest trends on TikTok: de-influencing, where creators tell people what isn't worth spending money on.
I don’t usually pay too much attention to new trends, but my curiosity was piqued the other day when I heard about something called “de-influencing.” Apparently “influencers,” those people you see pimping products on TikTok and the like, are becoming passé.
Where it used to be Anne Murray promoting the bank or Mickey Mantle pushing smokes , lately it’s been celebrity wannabes looking for fame by creating videos of themselves trying all kinds of things. The difference is that lots of people don’t realize they are being advertised TO. They just think they’ve seen the latest, greatest thing, and they’ve got to have it.And there are plenty of companies and businesses willing to pay the big bucks to have these influencers, well, influence. Money, money, money. And lately, that’s what’s changing the game.
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