Opinion: Ever since President Trump made his bootleg turn on coronavirus in mid-March, finally conceding the magnitude of the pandemic, he has attempted to brand the contagion as an “invisible enemy”
presser, he called it the “invisible enemy” three times, just in case listeners weren’t paying attention, and used the phrase every day for the next 18 days, missing only March 25. But he didn’t fail to hammer his theme with a pitchman’s verve: “Nobody could ever have seen something like this coming,” he said.on the April 5. “It is tough and smart, but we are tougher and smarter.
No, he can’t. Trump’s determination to label the virus an invisible enemy bears all the hallmarks of a branding campaign, one fashioned to shape our attitudes toward the microbe to his liking.
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