Ontario Tech Firm Plans Car Use Reduction By Gifting $3,500 E-Bikes To 54 Staffers

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Ontario Tech Firm Plans Car Use Reduction By Gifting $3,500 E-Bikes To 54 Staffers
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'This is an actionable step to combat climate change,” said Andrew McClenaghan, a senior vice president at Northern Commerce.

“This,” he added, is an “actionable step to combat climate change.”Three of the former Digital Echidna staffers opted for gift cards instead of bikes, but after a test ride, two of those switched back to the bike option.“E-bike costs are one of the strongest barriers to adoption,” said, co-director of the Bicycling Plus Research Collaborative Research Faculty at the University of California, Davis.

Businesses—and some cities—typically offer money-off vouchers for employers to purchase e-bikes. Starting in 2015, Google gifted employees with free bicycles, switching this in 2019 to a cash incentive of $500 to buy an e-bike. The tech giant found that employees typically now spend 1.7 to 2.3 days a week commuting to work by bicycle.

A Swedish study found that the use of e-bikes reduced so-called vehicle miles traveled, or VMT, by up to 8.5 miles per day per bike.

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