Ontario Place spa developer's sneaky move has social media very suspicious OntarioPlace Toronto
A representative of OP4A didn't hold back when asked for comment on Therme's social media campaign, telling blogTO,"Therme's brand is toxic; no one wants the private spa at Ontario Place, so they are attempting to steal our good name. It's astroturfing, plain and simple."
We have a term for this, it’s astroturfing. Typical maneuver for a private business trying to take public resources.OP4A has since added a trademark symbol to the end of its Twitter ID, further differentiating the now-confusingly-similar-looking accounts with very different goals. blogTO contacted StrategyCorp, the lobbying firm behind Therme Canada's branding, PR, and social media presence.
A company representative states,"we changed our display name because it better reflects our plans, which are to create an Ontario Place for everyone, including nearly 12 acres of new and improved public spaces on the West Island." The company states it is"in the midst of our public engagement process and hosting regular opportunities for everyone to share their input on these plans," amid continued resistance from groups fighting said plans.for its size and threats of obstructing heritage landmarks.
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