Athletes, as well as some celebrities, will no longer be allowed to appear in commercials promoting online gambling in Ontario.
The ACGO argues that a ban on the use of athletes and celebrity endorsements would “help safeguard children and youth who can be particularly susceptible to such advertising content.”
"Children and youth are heavily influenced by the athletes and celebrities they look up to," Mungham said in a statement. The same rules apply to the use of celebrities, role models, social media influencers, entertainers, cartoon figures and symbols who would “likely be expected to appeal to minors,” the ACGO said.
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