Language has always evolved. New words have always popped up. Teenagers have often led the way. But the internet and online life pave the way for it to happen more quickly.
In this case, words created within a digital setting to evade rules are now jumping the fences from virtual spaces into real ones and permeating spoken language, especially among young people. Beyond being interesting linguistic footnotes, the terms suggest ways that kids can safely discuss and understand serious matters while using a vocabulary that science -- and the adults in their lives -- might see as too casual or dangerously naive.
Suicide is the second leading cause of death among people ages 10-24, according to the Centres for Disease Control and Prevention, and suicide rates for that age group increased more than 50 per cent from 2000-2021. "'Unalive' is not only successful, but also seems to be creating almost this kind of solidarity or affiliation between groups of people who share this ability of decoding what 'Let's go Brandon' means," he says.
Amber Samuels, a 30-year-old therapist in Washington, D.C., who has used "unalive" in her own social accounts, says that she has heard clients use it and similar euphemisms in speech. To her, "it doesn't feel abnormal or unusual." "I think they have sort of developed these alternative words as a means of still being able to joke about those types of things without it coming across in such a harsh way," Haeberle says.
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