If digital spending during November and December reaches $143.7 billion that would be a 14.1% rise from a year ago.
The six lost days from the 2018 holiday season will leave nearly $1 billion in sales on the table, according to Adobe. For the first time, the research firm is calling for online sales to surpass $1 billion each day in November and December, because of the pinch for time.
Beyond deep discounts, companies will try to lure shoppers with expedited delivery options, curbside pickup, new loyalty program perks and events in stores. Chinese e-commerce giant Adobe Analytics also forecast the best days for shopping online, based on retailers' past price cutting.
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