OnePlus and Realme were the fastest growing brands in India between January and March.
In the first three months of 2022, smartphone manufacturers shipped a combined 38 million units in India. That represents a small decline of 1% year-on-year, with this being mostly attributed to continued component shortages.
retained its spot as the leading brand in India with a 23% market share. In other words, almost a quarter of all phones sold between January and March were Xiaomi-branded. These results represent a noticeable decrease compared to a year ago, however. Xiaomi’s shipments in India dropped 13-year-on-year because of inflation, shortages, and intense competition.
Realme’s decision to cut costs with UNISOC has been welcomed too. That speaks to the brand's ability to market its smartphones to the Indian market, since local consumers tend to be very well-informed when it comes to specifications and often prefer chipsets from well-known brands like Qualcomm. Other brands worth mentioning are Apple and, although neither is close to breaking into the top 5 anytime soon.
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