Frank Reiss’s bookstore spent 10 years on the edge of collapse. Now it has become a success story. Here's how.
A Cappella Books has survived, even thrived, the same way other indie bookstores have: by rethinking the way it makes moneyDuring the late 1990s and 2000s, his independent bookstore—like so many
of its peers—faced intense pressure from Amazon and big-box chains. At his lowest point, Mr. Reiss was a quarter of a million dollars in debt, with wavering hope that he could survive the digital age.
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