The CEO of $17 billion Okta says that doing its multi-day annual tech conference online generated 4,000 leads — way more than at its usual Las Vegas extravaganza
About a month ago — seemingly an eternity, amid the coronavirus crisis — Okta decided to move its annual Oktane customer conference online, for a virtual event that was thrown last week.
His answer was surprising: he said the virtual conference actually worked better as a marketing tool than a live one, generating 4,000 leads — more than a typical physical event of its type. It was certainly cheaper to put on a virtual event than doing its annual Las Vegas extravaganza, but now that this unusual Oktane is over, we asked McKinnon if it was worth it at all. Would it have been better to have postponed the event until after the coronavirus pandemic had passed? Or should it have just skipped Oktane this year altogether?
"We had 15,000 people watch it [the keynote]. We would have 6,000 people in person," he said,"We got 4,000 fresh leads, which is way better than usual."
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
10 things in tech you need to know today - Business InsiderAmazon is hiring 75,000 new workers, Apple and Google promise their tracking tech will be 'opt-in,' and Amazon is taking non-essential items again.
Lire la suite »
Marc Jacobs Talks Creativity in Self-Isolation, Future Collections and What's Next for Fall 2020 at 'Vogue' Virtual ConferenceThe first session in 'Vogue' Global Conversations, a four-day virtual conference hosted by the magazine, saw Jacobs in conversation with Edward Enninful about the future of creativity.
Lire la suite »
How small businesses can access PPP loans through fintech services - Business InsiderFintech companies are able to streamline the application process for federal loans because they already have similar systems in place.
Lire la suite »
Canada passed $52 billion relief package so businesses can pay workers - Business InsiderCanadian businesses will be able to receive C$847 each week for each employee if they can prove their business has taken a hit.
Lire la suite »
Coronavirus exposes how profit-driven decisions undercut US response - Business Insider'Getting the for-profit element out would allow us to better prepare for pandemics like this,' one expert told Business Insider.
Lire la suite »
MSC Cruises will not be paying crew members stuck onboard ships - Business InsiderBusiness Insider reviewed several internal documents from MSC Cruises outlining the company's approach to crew members stuck onboard.
Lire la suite »