OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.
The 'Connections Move You' campaign will "inform and prepare residents and generate positive interest" for the launch of the Trillium Line between Bayview Station and Riverside South, according to a report for the Transit Commission.
A report for the Transit Commission outlines plans for the multi-year communications campaign to inform residents about the Launch of the Trillium Line. Staff say the creative concept developed for the campaign has five goals:Have a rider-centric focusThe marketing plan will target 12 "personas" to guide the marketing campaign, with target audiences including hybrid workers, youth and young adults, Indigenous peoples, low-income customers, suburbanites, and tourists.
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