NYSE proposes allowing companies to raise fresh capital in direct listings

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NYSE proposes allowing companies to raise fresh capital in direct listings
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The New York Stock Exchange proposed a rule change on Tuesday that would potentially get more companies to follow the path taken by Spotify and Slack.

into the public markets is that the direct listing process they pursued doesn't currently allow businesses to raise new capital. The New York Stock Exchange is trying to fix that.with the Securities and Exchange Commission to change the rules so that companies can simultaneously go public through a direct listing and raise cash from public market investors.

"The proposed change would allow a company that has not previously had its common equity securities registered under the Act, to list its common equity securities on the Exchange at the time of effectiveness of a registration statement pursuant to which the company will sell shares in the opening auction on the first day of trading on the Exchange," the NYSE wrote in its proposal.

As currently structured, when companies choose the direct listing path, they go public after publishing the same type of prospectus that's required for an IPO. But rather than issuing new shares, they allow existing private shareholders to sell stock to public investors. The Spotify logo hangs on the facade of the New York Stock Exchange with U.S. and a Swiss flag as the company lists it's stock with a direct listing in New York, April 3, 2018.Spotify and Slack went that route, in 2018 and 2019, respectively, because they had sufficient capital on their balance sheets and opted to avoid further dilution and the lockup period that typically keeps insiders from being able to sell on the open market for six months.

Because many companies go public as a way to raise money that can further fuel their growth, creating a way to bring in new capital could attract more businesses to the direct listing. Last month, Benchmark's

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