Nothing is about to launch Ear (2) headphones, and its products will be more widely available in the U.S.
March 15 update. I’ve talked to Carl Pei a little more and, as with the content below, he remains one of the most candid and relaxed executives I’ve ever met. In our further conversation, he had fascinating things to say about something that was key to the success of OnePlus, and which is highly important to Nothing: its community.
When Carl Pei launched Nothing, he found it was a tough journey. “We’ve been through a lot in the last few years, but we started the company because we had got quite bored with the industry,” he says. “We wanted to make a change and set a new path for how things could be more fun and more inspiring.”
“We saw a lot of iPhone users switch to our brand.” Pei is proud of this because, “we’re seeing on average three to four times more iOS switching to our brands than other brands. We’ve sold about 650,000 Phone in less than a year, which is a good start for our first product in the category.” The company hit the milestone of selling one million products at the end of last year and is already close to 1.5 million.
Pei then goes on to reveal, exclusively in this interview, something about the Ear . “Sound quality has been really important to us for the Ear . We decided to support LHDC 5.0 streaming and also hi-res audio as a result of that. So for any music source that’s hi-res certified we will support it really well.”
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