Norwegian Cruise Line says wealthy customers are still splashing out on cruise trips despite the sluggish economy
in the first half of 2022, and numbers ramped up in the second half of the year.
Del Rio said that onboard revenue was a"bright spot," with passengers spending on average around 25% more per cruise day in the fourth quarter than during the same period in 2019. Just over two-thirds of its 2022 revenue came from ticket sales, with the rest from purchases made on board its ships and other forms of revenue.
Del Rio said that Norwegian Cruise Line reported record sales in November, in part because of Black Friday and Cyber Monday sales. He added that wave season – typically the first three months of each year when cruise lines seeThe company had spent money on marketing rather than offering discounts to stimulate demand, he said.
But despite their confidence in passenger demand, the execs said the company wasn't immune to inflation and was working to cut costs.
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