North Carolina sues Juul, claiming deceptive marketing and targeting youth

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North Carolina sues Juul, claiming deceptive marketing and targeting youth
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North Carolina is suing e-cigarette manufacturer Juul, claiming that it marketed its products to children and misled the public about risks associated with those products

North Carolina Attorney General Josh Stein announced Wednesday that the state has filed a lawsuit against e-cigarette manufacturer Juul, claiming that its marketed its products to children and misled the public about risks associated with those products.

"As a result of Juul's deceptive and unfair practices, thousands of North Carolina kids are at risk of addiction to nicotine," Stein said Wednesday."Juul must be stopped from spreading this disease any further and must pay for its violations of the law.

Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, said that"Juul introduced a slick, sweet-flavored, high-nicotine product and marketed it in ways that one study found was patently youth-oriented. We applaud Attorney General Stein for taking action to bring about the changes needed to protect kids." Parents Against Vaping E-cigarettes, a parent-run advocacy group, described the lawsuit as a"bold, necessary action" that many parents have been waiting for.

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