“In order for me to make sense of what I want to say to the world, it has to make sense to myself — it starts with me,” says 25-year-old Normani, whose collaborations with Cardi B, Khalid and Sam S…
and Sam Smith have made her a household name through- out the pop and R&B worlds. She is speaking of her highly anticipated untitled debut solo album, one that for three straight years, her label, RCA, and fans, have awaited — not exactly patiently .
Back in 2019, the expectation was that new music would follow the release of “Motivation,” a bouncing powerhouse of a lead single that conjured the confident playfulness of early Janet Jackson, Beyoncé and Rihanna — artists who already counted themselves as Normani fans. The vocals were sultry; her choreography, pristine.“I needed time to go through my process,” says Normani with a tinge of vulnerability. “I needed to keep asking questions.” But if E.L.
With Khalid, there was the slow-burning ballad “Love Lies,” an experience she says epitomized “trusting the process” and letting go of her perfectionist impulses. A few months later, when Smith happened to be recording in a nearby studio, Normani carpe-diemed his invitation to hop on “Dancing With a Stranger,” which hit No. 1 on the Billboard Radio Songs chart. There have since been collaborations with Megan Thee Stallion and a cameo in Megan and Cardi B’s video for “WAP.
And yet she is someone who has had reason to not always trust her female peers or the process of working with others. The New Orleans and Houston-raised artist’s formative years coincided with her breakthrough as a member of Fifth Harmony, the “X Factor”-packaged girl group that launched her onto the charts and simultaneously into trauma. She was the group’s only Black member, and the only one whose vocals were once left off a track entirely.
The journey to uncovering her sound and message, and weaving those things into a record that is due at the top of 2022, has required the making of nearly three albums’ worth of music. If Normani’s latest single “Wild Side,” featuring Cardi B, is any indication, it’s emblematic of an artist who clearly knows where she’s going. Seductive and Aaliyah-esque, the song — which hit No. 3 on Billboard’s Mainstream R&B/Hip-Hop Airplay chart on Nov.
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