Noom, the 'empowering' diet app, is being sued for allegedly stealing a fitness instructor’s photo for an ad
Greg Harp, an attorney in Birmingham, Alabama who is representing Rivers, says that Rivers had not posted the photo on Facebook, nor had she posted it on her own website. “We’re at a loss as to how Noom acquired the photograph,” he says. Harp also alleges that Noom falsely attributed the “size 16, size 10” quote to Rivers, inadvertently suggesting she had used the app to lose weight, which she had not.
When Rivers requested that Noom take the ad down, Harp says, the company did so immediately. Nonetheless, Rivers is suing Noom under Alabama’s right to privacy act, alleging that the company “did, knowingly and willfully attribute false and deceptive quotes to [the plaintiff]” and that Noom “did recognize profits from the unauthorized use of [plaintiff’s] identity.
“For a person like my client who has built her company from the ground up and this is her principal means of income and her life’s work at this point, it’s extremely significant someone would say, ‘We’ll use you to market our products and services without your permission and in doing so attribute false quotes to you,'” Harp says. Noom did not immediately respond to a request for comment.
Rivers’ suit is not the first time Noom has faced legal action. In 2020, the company was hit with a class action
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