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Apple spent $700 million to produce and market three movies that grossed $466 million worldwide, and now claims those movies are profitable.Because of how the math works, with theaters taking at least half of the box office, Apple shelled out $700 million and earned about $250 million. That’s a $450 million loss.
Yeah, no. Even at the height of the DVD craze—that magic moment when Hollywood produced movie after movie people wanted to own—it was very rare for a title to gross more on home video than it did in the theater. For a trillion-dollar company like Apple, a loss of $450 million is peanuts. I also get how Apple would look at the loss as a worthwhile investment that gives the company the prestige of prestige products and boosts subscriptions for its ailing streaming service. But the idea these movies squeaked out a profit is absurd.
This is something the sycophants in the entertainment media will never tell you. In fact, they will lie and tell you the opposite, that streaming-only titles hurt their box office potential because everyone knows they will soon be available on streaming.For decades, movie fans have known that every theatrical release would eventually be universally available on home video and then on HBO or Showtime.