United Artist Releasing/MGM/Eon’s No Time to Die clocked $6.3M from Thursday previews which began at 4PM, making it the best Bond domestic preview number ever, 19% ahead of Spectre’s $5…
the second best preview night during the pandemic after skewed more broadly with Hispanic and Latino audiences and younger. Bond is dependent on older adult audiences, and should they show up this weekend, than the pic will overindex.saw an audience that was 29% over 45 and 15% over 55.
As we previously reported, NRG has observed that the Covid comfort levels for the older moviegoing demowhich was delayed 19 months due to Covid, are in the $55M-$60M-range in U.S./Canada; $150M WW for its second global weekend, eyeing a potential grand running total of $300M.
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