Friday's $23.3 million North American box office earnings for NoTimeToDie, which include $6.3 million in previews, puts the tentpole on course to open to $60 million - one of the best starts of the pandemic era
opened to $23.3 million at the Friday box office in North America, a promising start for a Hollywood tentpole relying on older audiences — a demo most reluctant to return to theaters amid the ongoing pandemic.
Friday’s earnings, which include $6.3 million in previews, puts the MGM and EON tentpole on course to open to $60 million, in line with tracking. While that may not set any Bond franchise records, it is one of best starts of the pandemic era. Friday’s audience skewed male , while 57 percent of ticket buyers were over the age of 35, including 37 percent over 45 years old.
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