Because by 'no makeup' we really mean 'no-one-will-know' makeup:
Because by "no makeup" we really mean "no-one-will-know" makeup.Author:Beth ShapouriUpdated:Jul 18, 2016Original:Jul 14, 2016We finally have proof that not all social media beauty trends are tragic: The #nomakeupselfie and #wokeuplikethis movements have spawned the launch of several makeup brands and capsule collections made to look incredibly natural.
There are two major categories here: First, collections that are based on creamy, blendable formulas that can be sheered out to the point in which you don't need a mirror to apply them. These are so subtle, in fact, that some of them are even marketed as gender neutral . And second, there's "athleisure" makeup, lightweight formulas that can be worn before, after, and during a gym visit, specifically made to gently enhance without running or clogging pores.
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