No, Green Beauty Is Not Synonymous With All-Natural — Here's Why

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No, Green Beauty Is Not Synonymous With All-Natural — Here's Why
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When it comes to green beauty, the 'natural versus synthetic' debate continues to buzz around social media—and there's still a lot of misinformation out there. Allow us to set the record straight. 💄

Some brands also rely on terpene technology to achieve gorgeous floral scent profiles."There's this supplier called Custom Essence, and what they do is they extract the terpenes that make roses smell like roses. They make them in a lab and reproduce them to make a rose scent," says Koestline. Additionally, P2 uses terpenes technology to build renewable aromas. Theirnote, for example, is 100% made from sustainable vegetable oils and offers a citrus, rosy scent.

In our body lotion's neroli fragrance, we use a sophisticated variety of natural extracts, essential oils, and synthetics. For example, to achieve the robust neroli note, we used not only a neroli essential oil, but we layered in a terpene variation extracted from pine trees . And to make our blend, we worked with a French-based, family-owned fragrance house that specializes in natural, sustainable, and clean ingredients.

However, the vanillin Koestline is referring to comes from plant-based sources like pine bark and rice bran. Itpossible to source vanillin from petrochemicals—and petroleum-derived ingredients come with their own environmental concerns. That being said, make sure the synthetic vanillin on your labels comes from a sustainable plant-based source.

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