Ashwani Gupta made his comments during an interview with CNBC’s “Squawk Box Europe”.
Last November, Nissan said it would invest billions of dollars over the next five years to speed up the electrification of its product line.
The Japanese automotive giant is one of several well-known companies pursuing an electrification strategy.on Tuesday explained that his company has decided to move away from the development of new internal combustion engines in Europe once a tougher set of emissions standards, known as Euro 7, come into force.
A key reason behind the decision, Gupta said, related to how competitive ICE cars would be following the introduction of Euro 7, given that new technology would have to be used for these vehicles to comply with regulations. Another factor to consider was whether customers would be willing to pay for the cost of such tech.
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