Nissan Canada confirms the arrival in Canada of the Hardbody version of the Frontier pickup.
Reports of the arrival of a new variant of the Nissan Frontier called Hardbody first surfaced last fall. At the time, the Canadian division was unable to confirm whether the new model would be part of the lineup offered in Canada.Will this help sales? We hope so for Nissan, but we'll have to wait and see. When it was renewed for 2022, sales rose significantly compared with the 2005 model it replaced. In 2023, unfortunately, results fell by 32% in Canada . In the U.S.
But with the addition of a variant, sales may well be boosted, especially as it appeals to nostalgia. The Hardbody edition recalls the heritage of Nissan vans from the 80s. Another interesting touch is that the tailgate bears the letters NISSAN, rather than the company logo. Older drivers will remember that this was also a signature of the time.
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